B2B Website and Logo Redesign Case Study

How a newly designed logo, website redesign and SEO campaign helped transform Stone & Company into the largest minority-owned accounting firm in Massachusetts.

The accounting firm of Stone & Company LLC in Boston, MA was experiencing rapid growth after a recent merger with RS Miller and Associates. They had outgrown their Squarespace website which they found hard to update, and needed a web presence that better represented their evolution as a leading CPA firm. Their old logo was also lackluster and doing little to help the brand.

The client wanted a web design that would stand out against the crowded field of Boston accounting firms. To accomplish this, Boston Web Partners used a drone video flying over Boston on the homepage to lend authority and project a larger presence.

The Challenge

Stone & Company approached Boston Web Partners with a tall task: "Create a 55-page website and new logo in under 60 days to coincide with their pending merger with another local accounting firm." A kick-off meeting with the client and the Boston Web Partners team was immediately set-up, a SWOT analysis was conducted, design preferences were reviewed and work began right away.

What We Accomplished

Under a tight launch date, the team at Boston Web Partners literally worked nights, weekends and over a holiday weekend to bring together a newly branded website along with a new logo. We literally rebuilt the digital marketing presence of the two accounting firms from the ground up with the following:

• Conducted an online SWOT analysis and created branding guidelines including messaging
• Designed and developed a new 55-page website on time and on budget
  
• Created a new blog section to match the new website design
• Conducted a competitive SEO analysis and optimized all pages and content
  
• Designed a new logo for the newly merged accounting firm
• Developed the site on an easy-to-edit content management system (CMS)
• Trained Stone & Company staff on how to independently edit the site on their own with the option of having Boston Web Partners address the edits on their behalf

The new Stone & Company logo was an

important evolution for its brand both online and offline.