A website presence is your brand, your statement, your identity on the Internet. It should burn an image in the web visitor's mind long after they've left the site.
Clinical Trial Web Design, Branding, Logo, Custom Graphics, SEO,
Patient Recruitment
Accounting Firm Web Design, Branding, Messaging,
SEO and Logo
The challenge with website design today is achieving a balance between form and substance. Form is adhering to the web usability rules, design and flow which in harmony make a web visit more pleasurable. Having intuitive navigation, strong company messaging in the right place and breaking up content enable a web visitor to “take-in” the essence of your company and its value proposition is essential. Form is the beauty between something familiar and something not seen before.
Substance refers to the intellectual value of the content. Is it useful? Is it compelling? Is it remarkable and conveying something the web visitor did not know prior to landing on the site? There's a big difference between a "website" and "web presence." A website is a utility. Without substance, form is overlooked and discarded.
Quality websites need to embrace both form and substance in concert with SEO consulting services to create an impactful experience for the web visitor and to eclipse the competition. From the home page wireframe to the last tweet, the user experience must go beyond cool images if a company’s website is to serve as a platform for delivering value.
Boston Web Partners is a full-service digital marketing agency focused on website design, SEO, SEM and brand visibility for B2B, High-Tech, Biotech & VC backed start-ups worldwide.
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