What's the advantage of a mobile site? Once enabled, customers will be able to view your website on their iPhone or Android device more easily. They'll also be able to navigate their way around and even give you a call using a big, friendly "Call Us Now" button located on the screen. Map directions, videos and other functions are also one click away and offer a better customer journey. This becomes even more important as generation Y and Z prefer a mobile experience and will literally click away if a site has not conformed to mobile friendly standards they've come to expect.
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