Pulling this stunt off takes guts. You’ll need to be focused and committed. Mapping out an SEO strategy is the first step. Ask yourself, what kind of shape are you in? Is your website plagued with errors, metadata and H1’s that are not compliant? Could you do a better job at interlinking and optimizing the site for page loading speed by optimizing your images and implementing lazy loading? How well are you crafting the customer journey? You may wonder what the customer journey has to do with SEO. In a word – Everything!
Keeping a web visitor on your pages increases time on site. Google sees this and factors in engagement. Making content sharable is an important consideration. The more folks see your compelling pages, the more Google will smile upon your domain. It’s a sign that your content is remarkable. If you have yet to reach your Google page # 1 ranking goals, a good place to start is by visiting our SEO Smart Pages page .
So now what? Is that it? The answer is a resounding “No.” You need to keep your foot on the gas if you are to retain your new found summit. However, where do you start? Keep doing what helped you get to the top! Create new content funnels to nurture your customer personas.
Make each visitor to your site feel as though you are the authority when it comes to understanding their business. Do this by employing the terminology used by each individual and vertical as they scroll through your web pages. Address any outlier on-page SEO areas that still need to be fixed. Are your metadata titles and metadata descriptions matching the content on their respective pages? Is the character counter correct and not causing any truncation? Make those H1’s and H2’s better than just good enough. Tackle those alt tags. Most importantly, built out new, compelling content and drive links with an aggressive “write once and deploy everywhere” social media onslaught and rise above the noise.
SEO Bonus Miles
It took time, and it wasn’t easy, but now you are on top of all your competitors and reaping the benefits! Stay updated on the latest algorithm updates, disavow spammy links, keep on blogging, but most of all, don’t relax too long. Consider hiring an SEO agency to supplement your marketing expertise and give you perspective. Once your competitors see they’ve lost their edge, they’re likely to hire a new SEO consulting firm of their own to help them climb back and dislodge your new positions in the SERP’s. Enjoy the page one view but stay hungry for even more top rankings. All Aboard.
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